Your Northern California Food Broker

We’ll get your products on the shelf. Does your brand have what it takes to stay there?

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ADMINISTRATIVE – RETAIL DISTRIBUTOR

  • New Item Paperwork
  • Price, UPC, Packaging Notification
  • Executing Yearly Promotions
  • Remitting Turn Overs
  • Remitting EDLP
  • Submitting Ad / MCB Agreements
  • Assist in Justifying Deductions

SALES – HQ and STORE VISITS

  • New Item Presentation
  • Yearly Retail Ad/TPR Planning
  • Monitoring Shelf Placement
  • IRC Placements
  • Demo Company Recommendations
  • Suggesting signage, GF, Organic, Local, etc
  • Line Reviews – Fix-the-Mix
  • Review Distributor Monthly Specials and Propose Case Stacks deals
  • Portal Data Review Against POG
  • Staying on TOP of Categories Reviews!
  • Inviting Clients to Key Retail Meetings
  • Yearly Line Reviews

BUSINESS MANAGEMENT

  • Weekly/Bi/Monthly Conference Calls
  • Letting YOU know Successes, Needs, Recommendations, etc.
  • Relay Competitive Environment
  • Advice Retailer/Distributor Events
  • Collaborate on Presentations for Meetings and Category Reviews
  • Update Retail/Distributor Progress
  • Remit ALL Contracts Back to the Client
  • Bi-Annual Retail / Ad Planning
  • Advise on Overstock Situation & Action Steps to Liquidate
  • Review Distributor Go-To-Market Costs and Advise Appropriately
  • Reviewing Shrink Reports from Distributors
  • Review Distributor Velocity Reports
  • Communicate Nor Cal Conditions – New Store Openings/Closures, Strikes

BUILDING A DISTRIBUTOR RELATIONSHIP

  • Weekly/Bi/Monthly Conference Calls
  • Working and Knowing the Account Manager
  • Yearly Customer Service Training at HQ
  • Participating in the Distributor Retail Planning Sessions
  • Attending Their Trade Shows